About Us

    OUR HISTORY



    Travel back in time and uncover some of the fascinating facts that are the foundation of this esteemed establishment. Threadwork’s beginnings lay in the Velona Group of Companies, which was inaugurated by Late Mr. Ruskin Fernando, the grandfather of the present CEO and chairman of Threadworks (Pvt) Ltd.
    Velona began as a sole trader business in 1945. The company began with just one knitting machine in the back yard of Mr. Ruskin Fernando’s house, situated in Moratuwa, 18 km south of colombo. This piece of machinery, which is the oldest knitting machine in Sri Lanka, is proudly displayed at Threadworks and remains a constant reminder of everything Velona and now Threadworks stands for.Our corporate values have become ingrained in us over seven decades and have only grown stronger as the years have passed. Despite it’s humble beginnings, within a space of 20 years Velona expanded rapidly, becoming what is prevalently known today as the Velona Group of Companies. This conglomerate had under its wings an assortment of products ranging from different types of knits and weaves to fizzy drinks and sweets. The companies under its stead included Lanka Weaving Mills, Velona Printers, Velona Silks and many more whose memory is held in high regard up to this day. In 1957 Velona began a successful journey in exports by surpassing international standards of quality and design.
    Following the death of Mr. Ruskin Fernando in 1974, The Company continued to flourish under the guidance of his adept and resourceful children, MrRohanaFenando and MrsRamani De Soysa. In 1980 Texvel Jersey was incorporated, making it the single largest manufacturing plant in the country during that time.
    During the 1990’s and early 2000’s Mrs. Ramani De Soysa became the predominant strength in the company, playing major roles commendably and proficiently in virtually every facet of the company’s operations, marketing and finance aspects. After playing an active and dynamic role in the company for ten years, during which time MrGehan De Soysa familiarized himself with every segment of the organization, the board of directors decided that the time was right to pass on the reigns of leadership to the third generation. Gehan De Soysa with the support of his mother accepted the challenge of stewarding his grand father’s legacy by carrying forth the brand name Velona. He did so while extensively developing a vast range of his own products and brands, under the company popularly known today as Threadworks (Pvt) Ltd.

    THREADWORKS TODAY



    Incorporated in the Year 2000, with the dawn of the new millennia, Thread Works (Pvt) Ltd has transformed itself into being the flagship company of the Velona Group.
    We have the proud accreditation of being the pioneer of both knitted and woven garments in the Island, with a history that spans over 7 decades.
    TW is one of the largest manufacturers of apparel in the Sri Lankan domestic market, and enjoys market leadership in a many categories. TW has in its portfolio some of the most respected and well known brands in the country, includingVelona, Arista, Top Gear, Angel Lace, Tuff and Tumbles, Pink and Pink, Superknit, Body Fit and Cuddles.
    The Velona baby range that includes nappies, towels, baby suits and other essential products which complete a baby's layette, has been the most trusted choice of mothers for the last six decades. We consider it an honour to be the market leader in this product category with over 45 percent of the market share. Threadworks also bears in its portfolio International brands including Anakku, Next to Nature, Mall kids and Extreme Kids, which have made steady and favorable progress in the Sri Lankan consumer market. We are a vertically integrated organization that encompasses fabric knitting and weaving to wholesale distribution and retailing of both Textiles and Apparels. We hold one of the most extensive distribution networks in the island and our span exceeds 4000 Retail outlets up to date. This in turn ensures that our products are extensively available across the country. Presently, Threadworks owns four boutique outlets in Colombo under two brands, namely Arista and Velona. Velona caters to those customers in search of high qualitycasual wear. Arista on the other hand is a high value boutique kids store, which is considered by many as the premier kids store in the Island because of the extensive range of products offered. Arista is the quintessence of “ A one stop shop that meets all your kids needs”.
    Thread Works is also a fully-fledged buying office that provides a vital interface between our production units and buyers, thereby being capable of facilitating production across the spectrum for any apparel need. Both our wholly owned and partner factories are equipped with state of the art technology to deliver high quality, chic apparel. At Threadworks we ensure that the entire production process, from selecting the most suitable factory through to shipment within delivery schedules is undertaken with care for the convenience of the final buyer, ensuring the utmost satisfaction and peace of mind in this high pressure industry.

    TOTAL SOLUTION FOR MANUFACTURING



    Within these few years, Thread Works has grown exponentially due to the dedicated efforts of our team, who takes pride in delighting our customers. With our commitment to excellence, we continuously take deliberate strides to be a Total Service Provider from design to delivery in both the local and global apparel industry.
    Our exceptional design and development capabilities are recognized throughout the country formarrying creativity with state of the art technology, group wide.
    In the garment industry, products are only as good as the patterns that they are made from and Threadworks claims some of the most highly trained patternmakers in the industry.
    Fabric development begins with inspiration. Every collection is a composition. Every fabric tells a unique story and at threadworks, each material, design, weave or knit is a result of a creative process that begins with inspiration. In this vertically integrated company, the only aspect of the production process, which is outsourced, is the dying and finishing of fabric. Nevertheless, the paramount care is undertaken to ensure that the quality and superior standards of Threadwork’s apparel are maintained.
    Threadworks houses its own cutting and sewing departments, built on principles of perfection and faultlessness. Packaging is a science, an art and a technology, which Threadworks has mastered, to ensure that it’s products are secure throughout the process ofdistribution, storage and sale.

    AFILIATION WITH INTERNATIONAL BRANDS



    Our extensive distribution network and towering presence in the retail market which has been built and carefully fostered over 7 decades, makes TW an obvious choice for international brands aspiring to enter the Sri Lankan market. This market has exponential growth prospects, with the 30-year civil war that stunted the country’s development ending in 2009.
    As a group we opened our doors to international brands in the mid 90’s, introducing Triumph (lingerie) to the Sri Lankan market.Within a brief span of threeyears, we succeeded in taking Triumph from near obscurity to being one of the top three lingerie brands in the island.
    Threadworks is dedicated to the International brands it takes under its wings and strives tirelessly and with enthusiasm to aid it in reaching the pinnacle of success and its full potential in the local market.

    Retail Stores



    Currently Threadworks owns four boutique stores within the heart Colombo (Sri Lanka’s commercial capital), under two brands: Arista and Velona. The two Brands cater to very different clientele. Velona is one of Sri Lanka’s foremost apparel outlets, which compliment style and fashion. It concentrates on retailing ladies, gents and kids casual and everyday clothing. Arista on the other hand is a leading boutique store in Sri Lanka with provides high quality casual and party wear exclusively for kids. Arista also has in its stride a wide range of footwear, accessories, toys and much more, making it the embodiment of “a one stop shop that meets all your kids needs”.

    SUSTAINABILITY



    Threadworks CSR
    At Threadworks we strongly believe that the exhaustion of natural resources expended by our business operations must be restored to the environment, so that our existence will not be detrimental to the future of this land. We commit to principles of sustainable growth and development that will ensure the advancement of our organization without detrimental effects to the environment and community.

    Threadworks promise
    From the inception of this organization we have never lost sight of our social responsibility towards Sri Lanka and her people. This accountability towards our country will always be imprinted on our corporate consciousness. Such awareness has led to the resolute adoption of innovative technologies and processes to minimise the environmental impact of manufacturing operations and to improve worker satisfaction.

    People Agenda
    Our Social Agenda includes a resolute stance on gender equality, non-discriminatory practices, child labour and employment of the differently able. At Threadworks we firmly believe that everyone deserves a chance to contribute to humanity despite differences society may perceive as weaknesses. At Threadworks we frown upon child labour and have made a commitment to our organization and workforce not to employ any individual below the age of eighteen years.

    Rewards, Recognition and Enjoyment
    Threadworks recognizes the significance of giving importance to human resources management and development. Regular remuneration and benefits are augmented with attendance incentives, cash awards for service and a significant annual bonus. The company organizesan annual cricket match and participates in sports events of other companies, which act as a further inducement for our workforce.

    Solution to Sri Lanka’s aging population
    In an industry where there is anastronomical percentage of worker turnover and worker migration, we at TW have been blessed with the legacy of a loyal workforce. At the beginning of the new millennia we boasted of 350 individuals out of a workforce of 2500 completing 35 years of service. This heritage continues to be our strength.
    Sri Lanka is the fastest aging country in south Asia according to a report by the Labour Ministry, and although conventional bottom line indicators opt for a highly efficient work force, we at TW believe that it is our duty and responsibility to lend a hand to those who gave the best years of their lives to build the Brands we boasts of. With this in mind we have put together a system of retaining workers over the retirement age of 65, by placing them in less intensive position where they can still effectively contribute to the manufacturing process.

    Apparel in Sri Lanka

    Our extensive distribution network and towering presence in the retail market which has been built and carefully fostered over 7 decades, makes TW an obvious choice for international brands aspiring to enter the Sri Lankan market. This market has exponential growth prospects, with the 30-year civil war that stunted the country’s development ending in 2009.

    As a group we opened our doors to international brands in the mid 90’s, introducing Triumph (lingerie) to the Sri Lankan market. Within a brief span of three years, we succeeded in taking Triumph from near obscurity to being one of the top three lingerie brands in the island.
    At present we are affiliated with the following international brands.

    • Anakku
    • Next to nature
    • Mall Kids
    • Extreme

    Threadworks is dedicated to the International brands it takes under its wings and strives tirelessly and with enthusiasm to aid it in reaching the pinnacle of success and its full potential in the local market.

    Being an ethical entrepreneur we strongly believe that the exhaustion of natural resources consumed by our business operations must be reinstated to the environment, so that our actions and corporate existence will not be a negative effect to the future of this land. We are a committed group of individuals who are concerned about sustainable growth and development that will ensure the advancement of our organization without detrimental effects to the environment and community.

    We Pledge


    From the inception of this organization we have never lost sight of our social responsibility towards Sri Lanka and her people. This accountability towards our country will always be imprinted on our corporate consciousness. Such awareness has led to the resolute adoption of innovative technologies and processes to minimize the environmental impact of manufacturing operations and to improve worker satisfaction.

    People Agenda


    Our Social Agenda includes a resolute stance on gender equality, non-discriminatory practices, child labour and employment of the differently-able. At Threadworks we firmly believe that everyone deserves a chance to contribute to humanity despite differences society may perceive as weaknesses. At Threadworks we frown upon child labour and have made a commitment to our organization and workforce not to employ any individual below the age of eighteen years.

    Rewards, Recognition and Enjoyment


    Threadworks recognizes the significance of giving importance to human resources management and development. Regular remuneration and benefits are augmented with attendance incentives, cash awards for service and a significant annual bonus. The company organizes an annual cricket match and participates in sports events of other companies, which act as a further inducement for our workforce.

    Solution to Sri Lanka’s Aging population


    In an industry where there is an astronomical percentage of worker turnover and worker migration, we at TW have been blessed with the legacy of a loyal workforce. At the beginning of the new millennia we boasted of 350 individuals out of a workforce of 2500 completing 35 years of service. This heritage continues to be our strength.
    Sri Lanka is the fastest aging country in south Asia according to a report by the Labour Ministry, and although conventional bottom line indicators opt for a highly efficient work force, we at TW believe that it is our duty and responsibility to lend a hand to those who gave the best years of their lives to build the Brands we boasts of. With this in mind we have put together a system of retaining workers over the retirement age of 65, by placing them in less intensive position where they can still effectively contribute to the manufacturing process.

    Silver Sustain Program





    Meet Hema; who is one of our most dedicated and skilled packaging experts in our workforce. She has been with the company since it’s early days back in 1955 Hema is now a 74-year-old spinster who has no family at all to care for her or provide for her financially. It’s the large number of older workers such as Hema, who have been a part of our workforce since their younger days that have inspired us to care for older workers and empower them in a society that marginalises individuals once they reach retirement age. Our organisation has always put our workers and their livelihoods high up on our agenda, and as they age, we are committed to providing them with the support they need to continue to be valued members of their community as well as our firm.

    The facts of Sri Lanka’s ageing population are stark: currently around 15% are aged 60 years and over, but by 2025 this age group will make up almost 29% of the population. With a rapidly ageing population on the horizon, the older segment of the population could potentially be one of the fastest growing economic forces. However if this segment continues to be marginalised, there could be a detrimental effect on the economy as the population ages. As we venture forward towards our vision of rapid business growth by 2015, enabling the economic empowerment of older workers will undoubtedly be one of the key contributors to our success. Given the crucial role of older workers in our system and given the economic and social hurdles most older workers face in our society, we have made the economic empowerment of older workers a priority among our sustainability efforts. Unleashing the potential of older workers is one of the most effective ways we can make our business sustainable while also helping families and communities prosper.

    In our eyes, our older workers are one of our most invaluable assets in the business. With decades of experience under their belt our older workers can sew or pack with their eyes closed if they had to. The intrinsic motivation, determination and loyalty they possess are priceless additions to our business which no doubt helps us succeed. In an attempt to systematically support and empower this marginalised group in our society, we have initiated a sustainability program named ‘the silver Sustain Program’ targeting older workers.

    Under the Silver Sustain program, the organisation has made a number of strategic changes to accommodate and support older workers. Older workers are provided with health insurance, training sessions about health and diet as well as ‘work health checks’ in order to facilitate healthy ageing. Older workers in our organisation receive the same base salary as a worker of any other age group conducting the same role. We acknowledge the difficulties older workers face in terms of physical demands, and therefore have restructured our business to provide them with employment in lines specialising in baby products such as nappies that involve less strenuous work. Our older workers are provided with retraining to conduct these new roles and any newly hired aged workers are given first preference to work on less intensive lines (e.g. Nappies). One of our most recent strategies involves providing part time employment to older sewing specialists who are immobile and wish to work from home. These workers are provided with sewing machines and necessary equipment along with a safety check of their work environment at home, in order to continue to be a part of our organisation. We believe that making older people feel like they are a useful part of society translates to a more successful society and our champions program aims to do that by empowering these understated ‘treasures’ of our society.

    The Silver Sustain program in a nutshell

    • Healthy ageing: We believe that ensuring that our workers our at the peak of their health not only makes them happier but more productive.
    • Breaking down both overt and covert discrimination: We ensure that our policies and procedures do not discriminate based on age or gender.
    • Promoting a healthy work life balance: The safety and wellbeing of our workers is paramount to their success and ours. We ensure that our policies and procedures are flexible, and consider a whole person approach to harnessing the best someone has to offer.
    • Skilling and Reskilling is key: Promoting education training and professional development for older workers
    • Zone of proximal development: We have programs that encourage our older workers to reach higher and discover their potential. We cultivate the “age is no barrier” philosophy to doing something new and challenging.
    • Employment conditions conducive to maintaining older workers: Most older workers require better lighting conditions, flexible work and less strenuous roles, and restructuring roles accordingly is one of the key aspects of this program.
    • Listen, acknowledge, understand and alter: One of the key characteristics of this program is the feedback we receive from our older workers. We ask them about the barriers they face and the needs that are not met, we acknowledge these issues, brainstorm solutions and alter processes. It’s one of these sessions that produced one of our best strategies “bringing the work home to you”

    “To inspire and understand our clients, meet and then surpass their expectations, treat our communities as family, and to drive performance as a team”

    INTEGRITY



    Integrity refers to moral soundness and strong ethics, guided by values such as sincerity, honesty, avoidance of deception, appropriateness of action etc. The concept and practice of integrity is at the core of Threadworks. We execute with integrity, holding ourselves to the highest benchmarks of performance, accountability and personal conduct.

    • At the foundation of all our relationships there will be mutual trust, loyalty and understanding.
    • We will deal with our stakeholders (employees, customers, investors, competitors etc.) in a way that upholds the solid ethical and moral values on which the company was built, while being efficient in all our interaction.

    TEAM WORK



    At Threadworks, we believe in working as a team towards a common vision. This is the fuel that allows ordinary people to attain extraordinary results.

    • A collaborative work environment is created, as this aids the conception of ideas, unleashes creativity and allows responsibilities and risk-taking to be shared.
    • We are enthusiastic, assertive and driven by a desire to excel. We are dedicated to Threadworks and motivated by its long-term success.

    CUSTOMER SERVICE



    In the end, the customer doesn’t know, or care, if you are small or large as an organisation. She or he only focuses on the garment hanging on the rail in the store.

    Giorgio Armani



    We at Threadworks shall tirelessly seek to meet the needs of our customers by providing a range of products that are superior in quality and design, and service, which exceeds expectations. It is our desire to earn the confidence and respect of our fast growing customer base.

    • We at threadworks ensure that our customers are treated courteously at all times.
    • We seek to surpass our customer's expectations of quality, designed and performance, so that we may become the "natural choice" for future purchases.
    • We constantly endeavour to raise the bar of performance and service to prevent stagnation, thereby continuously setting standards for others in the areas we work in and the industry as a whole.

    LEARNING AND DEVELOPMENT



    We at Threadworks believe that it is our duty to groom our employees to reach their full potential. Whether it be seminars, advice or on the job training, Threadworks offers its employees everything they require to maximize their performance and develop as a workforce.

    • We believe that those in the Threadworks family are never too old or too experienced to learn something new. We seek to accept change and innovation with open minds and enthusiasm.
    • We strive to stay ahead of the market by immersing ourselves in it, thereby keeping in tune with the constant changes in the market.

    OWNERSHIP AND COMMITMENT



    At Threadworks we pursue to grow, involve, inspire and reward our employees in the right way so that they learn to foster a psychology of self-responsibility and ownership in their respective departments. We are also dedicated towards creating a homely yet efficient working environment for the employees of this company. Our customers are our priority, and we are committed to offering them a superior product and exceptional service. At Threadworks, we aim to go above and beyond what is expected of us, and this is what has fuelled the steady success of this organization.